The Spice Girls teased fans with what sounded like a major announcement , and the internet immediately started dreaming about a reunion.
A new tour? New music? All five members back together?
Not quite.
The group announced The Singles Collection, a massive 14-disc box set celebrating 30 years of their debut album Spice. It will include their singles, B-sides, new anniversary messages and previously unreleased demos.
So technically, it is big news.
But fans who were expecting an actual reunion weren’t exactly thrilled.
The collection arrives November 6, turning the whole situation into an accidental lesson in modern internet marketing: tease big, let the internet speculate, then reveal the merch.
