“Sleep Streams” Turn Attention into a Monetized Experience

The attention economy
is reaching a new extreme.

—

A growing trend known as “Sleep Streams”
is gaining traction on platforms like Twitch
and TikTok.

—

The concept is simple.

Streamers broadcast themselves sleeping,

while viewers can send donations
to trigger sounds, lights,
or alerts designed to wake them up.

—

In Morocco,
a first wave of creators
is beginning to adopt this format,

turning passive content
into an interactive experience.

—

What makes this trend unique
is its monetization model.

Sleep itself becomes content,

and interruption becomes a product
that audiences are willing to pay for.

—

This raises a deeper question.

Where is the limit
between entertainment and exposure?

—

For a generation raised on social media,

intimacy is increasingly becoming
a form of currency.

Time, privacy,
and even rest
are now part of the equation.

—

This reflects a broader shift.

Digital platforms are pushing creators
to constantly innovate

to capture attention
in an increasingly saturated ecosystem.

—

In summary:
Sleep Streams transform rest into monetized content within the attention economy.

They highlight how far digital culture is pushing the boundaries
between private life and entertainment.