For years, people kept saying the same thing.
« Young people don’t want to work anymore. »
But a new survey from Rabat Business School suggests the reality is very different.
Morocco’s new generation isn’t rejecting work.
They’re rejecting work without meaning.
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Based on a nationwide study of more than 800 Moroccan graduates under the age of 30, the results paint the portrait of a generation that is ambitious, engaged…
But far more demanding than the ones before it.
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Salary still matters.
But it is no longer enough.
Young graduates say they are looking for purpose, career progression, better management, recognition, and a healthy work environment.
For many of them, the quality of the professional experience is becoming just as important as the paycheck itself.
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And that’s a major shift.
For decades, stability was often the ultimate goal.
Today’s graduates are asking different questions.
Will I grow here?
Will I learn?
Will my work have meaning?
Will I still see myself in this company five years from now?
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The study also reveals major differences depending on academic background.
Graduates from scientific fields generally report smoother integration into the job market, while management graduates tend to be more critical of their professional experiences and expectations regarding leadership and career opportunities.
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In other words…
This isn’t a generation that’s disconnected from reality.
It’s a generation that’s becoming increasingly selective.
And companies that fail to adapt may struggle to attract tomorrow’s best talent.
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Perhaps that’s the biggest lesson from this survey.
The relationship between employees and employers is changing.
The old model of « take the job and stay forever » is fading away.
A new generation wants transparency.
Growth.
Balance.
And a reason to stay.
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So here’s the debate: if Morocco’s young graduates are no longer choosing jobs based only on salary, what will become the most valuable currency of the next decade—money, flexibility, purpose… or simply the chance to keep learning?
