What if your next TikTok could actually land you a real advertising campaign?
That’s basically what just happened with The Next Ad, inwi’s new competition designed to put young Moroccan creators in the driver’s seat of advertising.
After receiving more than 1,500 applications and 250 original creations, the competition selected 12 finalists who presented their advertising concepts to a professional jury in Casablanca.
The three winners are Oussama Bensghir, Younes El Mendery and Rayan El Kaouid.
But this wasn’t just about winning a trophy. The three creators will get collaboration contracts with inwi, giving them the opportunity to turn their ideas into actual brand projects.
Oussama Bensghir also won the Public Favorite Award, while Houssam Salah received the Jury Favorite Award.
It’s an interesting shift in advertising: instead of brands simply creating campaigns for young people, they’re starting to let young people create the campaigns themselves.
And honestly, that might be where advertising is heading.
From scrolling through ads to actually making them.
