For decades, James Bond fans had the same ritual.
Watch the movie.
Spot the gadgets.
Then wonder which ones would never exist in real life.
This time, Omega did the opposite.
They took a gadget from a video game…
and turned it into a real luxury watch.
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To celebrate the upcoming James Bond game 007 First Light, Omega has officially unveiled the Seamaster Diver 300M Chronograph 007 First Light, the exact watch worn by the young Bond in the game.
And for Bond fans, this is a first.
Not because it’s another special edition.
But because it’s the first time a Bond-themed Seamaster features a chronograph at the center of the story.
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What’s fascinating is that the watch was actually designed alongside the game itself.
In 007 First Light, players follow a young James Bond before he becomes the legendary 007.
The watch isn’t just decoration.
It’s one of Bond’s gadgets and plays an active role throughout the adventure.
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And because this is James Bond, Omega didn’t cut corners.
The watch features:
A 44 mm stainless steel case,
a black ceramic bezel,
300 meters of water resistance,
Omega’s high-end Co-Axial Master Chronometer Calibre 9900 movement,
and a special caseback engraved with the 007 First Light logo.
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Then comes the part that reminds you this isn’t made for ordinary consumers.
The price starts at around $9,400, or roughly 90,000 Moroccan dirhams before taxes depending on the market.
For that amount, you could buy a used city car.
Or a very serious gaming setup.
Or a vacation across several countries.
Instead, some collectors will happily buy a watch.
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And honestly, that’s exactly why Omega keeps doing this.
Since GoldenEye in 1995, the Seamaster has become almost as iconic to James Bond as the Aston Martin. For an entire generation of fans, Bond doesn’t wear a Rolex.
He wears an Omega.
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But this launch also reveals something bigger.
For decades, luxury watches became famous through movies.
Today, they’re entering video games.
The next generation of collectors isn’t discovering watches through cinema alone.
They’re discovering them through PlayStation, Xbox and PC.
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That’s why this watch matters.
It’s not really about telling the time.
A smartphone can do that better.
It’s about owning a piece of a story.
A piece of James Bond.
A piece of gaming history.
And perhaps a glimpse of where luxury brands are heading next.
Because in 2026, the line between entertainment, gaming and luxury has never been thinner.
And James Bond is still finding new ways to sell a dream.
