Instagram is expanding its ambitions beyond short-form content, as it experiments with longer videos,
episodic series, and live formats inside its TV app in a move that puts it in closer competition with traditional streaming platforms.
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The company says it is testing ways to bring multi-episode content and live creator experiences to TV screens,
making the platform more suitable for “lean-back” viewing rather than only mobile scrolling.
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As part of this update, Instagram is also improving its TV experience with features like channels based on user interests,
horizontal video support, and the ability to cast content from phones to TVs, helping users
discover and watch content more easily in a shared environment.
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This shift reflects Meta’s broader strategy to compete not only with TikTok and YouTube, but also with streaming services
like Netflix and Amazon Prime Video, by turning Instagram into a more structured video platform.
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Creators will also benefit from new formats designed for storytelling, such as episodic series that allow videos to be grouped
into structured narratives, making it easier for audiences to follow content over time.
