Just as Google was showcasing its AI future during Google I/O 2026,
many of its most loyal users were talking about leaving.
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According to reports, subscribers to Gemini Pro and Gemini Ultra received an email announcing a major change to how the service works.
Google is removing the monthly AI credits included in some subscriptions and replacing them with a new quota system based on computing power consumption.
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The problem?
Many users say the new system is far less transparent.
Instead of knowing exactly how many credits they have left, usage now depends on: request complexity,
conversation length,
AI models used,
image generation,
Deep Research,
and other advanced features.
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On Reddit and social media, reactions were immediate.
Some subscribers announced they were cancelling their subscriptions.
Others began calling for a boycott, accusing Google of reducing access while continuing to promote increasingly expensive AI plans.
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The frustration is amplified by pricing.
Google’s AI ecosystem now ranges from basic plans to premium offers costing hundreds of dollars per month for power users.
Many customers argue they subscribed expecting predictable usage, not moving limits based on server demand and computing resources.
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And the timing is surprising.
Because during the same conference, Google unveiled ambitious AI products like Gemini Spark, an autonomous AI agent capable of performing tasks continuously in the cloud.
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For critics, the message feels contradictory:
Google is presenting more powerful AI than ever…
while some existing users feel they’re getting less freedom than before.
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The reality is that AI is becoming extremely expensive to operate.
Every advanced model, image generation request and complex reasoning task consumes enormous computing resources.
As the AI race intensifies, companies are increasingly looking for ways to control those costs.
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The bigger question is whether users will accept it.
Because for years, AI companies competed by offering more access, more power and fewer restrictions.
Now the industry is entering a new phase:
quotas, limits and premium tiers.
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And judging by the reaction online,
many Gemini subscribers are discovering that the era of « unlimited AI » may already be coming to an end.
