The race to build smarter AI is entering a new phase.
Base44, the AI app-building platform acquired by Wix last year, has officially launched its first in-house
AI model, marking a major step toward becoming a fully independent AI platform.
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Instead of relying entirely on models from companies like OpenAI or Anthropic, Base44 has developed its own AI,
called Base 1, specifically designed to help users build apps using simple natural language prompts.
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The company says the new model was trained using tens of millions of real user interactions, allowing it
to better understand how people create applications while reducing operating costs and improving response speed.
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Owning its own AI model also gives Base44 greater control over its technology and business, making it less
dependent on external AI providers as competition in the « vibe coding » market continues to intensify.
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The move reflects a growing trend across the AI industry, where startups are increasingly building specialized
models instead of relying solely on the biggest AI companies.
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One thing is clear.
The next generation of AI startups isn’t just using AI—they’re building their own.
