Apparently, releasing one of the most anticipated video games in history isn’t enough for Rockstar Games.
They also need a whole music festival.
Rockstar has officially announced GTA VI: The Festival, a massive event taking place on November 21 at Mana Wynwood in Miami, just two days after the game’s scheduled release.
And the lineup sounds like something you’d expect from a major international music festival.
Travis Scott, Cardi B, Metro Boomin, Don Toliver, Kodak Black, Justice, Rauw Alejandro, Tainy and several other artists are expected to perform across two stages.
The event is being organized in partnership with PlayStation and the creators of Miami’s III Points festival.
But this isn’t some random marketing event.
Music has always been a huge part of the Grand Theft Auto experience. From cruising through fictional cities while listening to the radio to discovering songs through the game’s soundtrack, Rockstar has spent years connecting gaming with music culture.
Now, that connection is happening in real life.
According to the company, the festival will celebrate the musical world of Vice City and Leonida, featuring artists connected to the game and its official soundtrack.
Fans interested in attending can enter a ticket presale lottery through DICE, with registration closing on November 10.
And even for players who won’t be anywhere near Miami, the announcement shows how much video game launches have changed.
GTA 6 isn’t being treated like another game arriving on store shelves.
It’s becoming a cultural event involving music, fashion, entertainment and gaming communities.
At this point, the launch party has a better lineup than some actual festivals.
