Your phone already carries your entire life. Now Rihanna wants it to carry your makeup too.
Fenty Beauty has teamed up with CASETiFY for a new collection called Glam on the Go, combining phone accessories with everyday beauty essentials.
And the idea is pretty simple: why dig through your bag looking for lip gloss when you could attach it directly to your phone?
Your phone basically a makeup bag now.
The collaboration features 29 pieces, including 16 CASETiFY exclusives, ranging from protective phone cases and mirrors to straps, charms and magnetic accessories.
But the real star of the collection is the On The Go Essentials MagSafe 2-in-1 Holder.
The accessory attaches to the back of a compatible phone and holds two Fenty favorites: a mini Gloss Bomb lip gloss and a mini Invisimatte blotting powder.
Basically, your emergency makeup touch-up kit now lives on your phone.
The collection also includes mirror phone cases, designs featuring Rihanna’s hand-drawn lip illustration and crossbody straps for carrying your phone hands-free.
But how much does it cost?
The collection launched on October 28 through CASETiFY and selected retail locations.
On Fenty Beauty’s Moroccan website, the MagSafe holder is listed at 540 MAD, while a matching case and mini makeup bundle is listed at 1,478 MAD. Availability may vary.
Is this the future of beauty accessories ?
Fenty isn’t the first brand to combine makeup and technology, but the collaboration shows how beauty products are becoming part of everyday fashion accessories.
Phone cases are no longer only about protecting your screen. They’re becoming mirrors, makeup holders and pieces of an outfit.
And with Rihanna behind the collaboration, even something as ordinary as checking your phone can turn into a beauty moment.
The only question is whether carrying your lip gloss on your phone is actually convenient or another thing we never knew we needed.
Either way, Rihanna might have found a new way to make sure nobody forgets their Gloss Bomb at home.
