Scoring goals apparently isn’t Erling Haaland’s only talent.
The Manchester City striker has also found a way to turn his personality into something people want to follow online.
And now, Instagram is recognizing him for it.
Haaland has been named among the 25 winners of the 2026 Instagram Rings Awards, celebrating people who bring originality and creativity to the platform.
Yes, the footballer is officially an award-winning Instagram creator too.
Wait, what are the Instagram rings awards?
Instagram introduced Rings in 2025 to recognize creators who stand out for their creativity, originality and willingness to try something different.
Unlike awards based purely on popularity or follower counts, Rings focuses on how creators influence culture and connect with their audiences.
The 2026 winners were selected by a panel featuring figures from fashion, music, film and sports.
Among the judges were A$AP Rocky, Donatella Versace, FINNEAS and filmmaker Chloé Zhao.
Haaland was recognized for combining his football career with a social media presence that shows a different side of his personality.
So, what does he win?
And yes, the award actually comes with a ring.
This year’s physical award was designed by fashion designer Emily Adams Bode Aujla.
Winners also receive exclusive Instagram features, including a golden ring around their Stories, additional profile customization options and special Like-button effects.
Basically, even their Instagram profiles get a little upgrade.
From football star to content creator.
With more than 76 million followers, Haaland has built an audience that goes far beyond Manchester City supporters.
His account mixes football achievements with humor, unusual posts and glimpses of his life outside the stadium.
And that’s what makes this award interesting.
We’re used to seeing athletes celebrated for their performances on the pitch.
But social media has created another space where their personalities can become part of pop culture.
So, Haaland might spend his weekends scoring goals.
But apparently, his Instagram game is award-winning too.
