Apparently your suitcase and your blush can match now.
Selena Gomez’s Rare Beauty and Shay Mitchell’s travel brand BÉIS have teamed up again, launching a new collection built around one very specific colour:
Bright raspberry pink.
The collaboration combines travel accessories with beauty products, creating the kind of coordinated airport aesthetic that looks designed specifically for someone’s “pack with me” TikTok.
The collection includes luggage, cosmetic bags and other travel pieces alongside a Rare Beauty cheek and lip set.
Basically, your makeup can now match the bag it is travelling inside.
Necessary? Debatable.
Cute? Unfortunately, yes.
This is the second collaboration between the two brands, and it makes sense.
Rare Beauty already has a huge Gen Z audience, while BÉIS has basically built its whole identity around making luggage feel like a lifestyle product instead of something you drag through an airport while stressed.
Put them together and suddenly your carry-on becomes part of the outfit.
That is also why the collection works beyond normal celebrity merch.
It is visually very consistent.
Everything looks like it belongs together.
And in the age of travel content, that matters. Airports have somehow become fashion sets.
People plan outfits for flights. Suitcases appear in mirror selfies. Packing videos get millions of views.
So yes, luggage is officially part of the aesthetic now.
Selena and Shay clearly know it.
The only remaining question is whether you are actually brave enough to check a bright pink suitcase at baggage claim.
Good luck pretending you do not see it coming from 30 metres away.
