Alexandra Leclerc didn’t just make a beauty collection with Rhode. She basically turned her entire personality into makeup.
The wife of Formula 1 driver Charles Leclerc and Rhode’s first official brand ambassador has teamed up with the brand for a limited-edition collection inspired by her own life, travels and beauty routine. It’s dropping September 15.
The star of the collection is Pocket Pearl, Rhode’s tiniest blush yet. It comes in three shimmery shades, and each one has a personal meaning:
Gemini inspired by Alexandra’s zodiac sign.
Monet inspired by her love of the artist.
Monaco a nod to her home.
Then there’s Sweet Apple, a shimmery golden-brown Peptide Lip Tint with a tart apple-candy scent.
But the cutest part? Alexandra’s miniature dachshund Leo is also part of the campaign. Because apparently even the dog gets a beauty-collab moment now.
And Rhode made the makeup into accessories too. You can attach the blush to a butterfly Flutter Charm or the brand’s new carabiner, so your makeup can literally hang from your bag or keys.
The whole thing feels very personal, tiny, collectible and made to be carried everywhere , basically beauty meets accessory culture.
And honestly, the real question is:
Is this a beauty collab or the ultimate it-girl merch drop?
