Forget the expensive camera.
Forget the complicated setup.
One chair.
One camera.
And a story.
That’s basically the formula behind one of the latest formats taking over TikTok and now Instagram.
You sit down…
Look straight into the camera…
And start talking like you’re being interviewed for a Netflix documentary.
And somehow…
it works.
The funny part is that the format looks ridiculously simple.
But that’s exactly why people are watching.
No crazy transitions.
No massive production.
No ten-second intro explaining what you’re about to say.
Just you…
sitting there…
telling a story.
And the more natural it feels, the better.
So how do you actually recreate it?
First: the setup.
Put your phone somewhere stable.
Frame yourself from around the chest up.
Sit somewhere simple, preferably with a background that doesn’t distract from you.
You don’t need a cinema camera.
Your phone is enough.
Second: the story.
This is the most important part.
Don’t start with:
« Hey guys, today I’m going to talk about… »
No.
Start directly with the thing that makes people curious.
Something happened.
Something went wrong.
You discovered something.
You witnessed something completely insane.
Give people a reason to stay for the next sentence.
And finally…
the delivery.
Don’t act like you’re presenting the evening news.
Talk naturally.
Pause.
Look at the camera.
Let the story breathe.
The whole point is to make people feel like they’re sitting across from you while you’re telling them something they weren’t supposed to know.
And that’s probably why this format is exploding.
We’re reaching a point where people are getting tired of content that feels too perfect.
Sometimes…
someone sitting on a chair telling a genuinely interesting story is more engaging than a video that took three days to edit.
And for Moroccan creators, this format is almost perfect.
You don’t need a studio.
You don’t need a huge budget.
You don’t even need a team.
You just need something worth telling.
So grab a chair.
Put your phone in front of you.
Find a story people actually want to hear…
and hit record.
Because apparently…
Netflix’s next documentary might just be you sitting in your bedroom.
