You’ve probably heard it.
A robotic voice.
Zero emotion.
A countdown that starts with…
« Top 7 du pire… »
Then somehow…
Every list ends with the same person.
Favé.
The joke doesn’t even need to make sense.
« Top 7 worst astronauts. »
« Top 7 worst dinosaurs. »
« Top 7 worst philosophers. »
Somehow…
Favé is number one.
And that’s exactly why it’s funny.
This is how internet culture works today.
A simple joke gets repeated…
Then exaggerated…
Until it becomes a meme that everyone understands.
The format exploded because it’s incredibly easy to copy.
You only need four ingredients:
A monotone AI voice.
A ridiculous ranking.
A completely unexpected category.
And one absurd punchline.
That’s why thousands of creators started making their own versions.
And once brands noticed people couldn’t stop watching…
They jumped in too.
Even companies like Canal+ adapted the trend for their own social media.
Because memes have changed.
Brands don’t create internet culture anymore.
They borrow it.
The creators create the joke.
The algorithm spreads it.
And everyone else remixes it.
That’s what makes this trend so powerful.
It’s not about Favé anymore.
It’s about creating a format that anyone can personalize in seconds.
Today it’s a rapper.
Tomorrow…
It’ll be something—or someone—completely different.
The real question is…
In the age of AI, are the biggest viral trends created by talent… or simply by the easiest format to copy?
