At first glance…
Wydad’s finances don’t look that bad.
Ticket sales are up.
Sponsorship revenue is growing.
Merchandise sales are improving.
But behind those positive numbers lies a much bigger problem.
The club’s professional football revenue fell by 33%, dropping to 127.4 million dirhams.
Why?
Because last season included exceptional income from the 2025 FIFA Club World Cup and a 20-million-dirham government subsidy—revenue that simply wasn’t there this year.
The good news?
Supporters showed up.
Matchday revenue jumped 57.5% to 37.5 million dirhams, becoming the club’s biggest source of income.
Sponsorship also increased by nearly 30%, while merchandising revenue from Kappa multiplied almost fivefold.
But here’s where things get complicated…
Wydad spent 46.8 million dirhams signing 13 new players, while player sales generated only 22 million dirhams.
That gap pushed the club’s transfer-related debt up by 138%, reaching nearly 41 million dirhams.
Overall, the club now owes 115.8 million dirhams to third parties.
On top of that, the professional team also owes 70.5 million dirhams to the Wydad Association itself, almost double last year’s figure.
And the biggest irony?
Despite all those investments…
Wydad finished 5th in the league, missed out on continental competition for the second time in three seasons, and changed coaches four times during the campaign.
The real question is…
Can Wydad keep investing to return to the top… or does the club first need to fix its financial model before chasing trophies again?
