For years…
The Mediterranean coast was the go-to summer destination for Moroccan families.
But this summer…
Many are choosing not to go at all.
Or even worse for local tourism…
They’re going to Spain instead.
According to tourism professionals, hotel prices on Morocco’s northern coast have reached unprecedented levels.
Some 3-star hotels now charge between 2,400 and 2,800 dirhams per night, while certain 4-star establishments approach 5,000 dirhams a night.
Even furnished apartments now cost 1,800 to 2,400 dirhams per night, well above previous summers.
The result?
Middle-class Moroccan families are canceling their holidays in destinations like Martil, M’diq, Cabo Negro, Marina Smir, and Restinga, with many finding that Spanish seaside resorts now offer a better value for money.
And the consequences don’t stop with hotels.
Restaurants…
Cafés…
Beach activities…
Local shops…
Many businesses say weekdays have become unusually quiet, with most visitors now arriving only on weekends or during public holidays.
Some consumer associations are now calling for seasonal price caps, arguing that protecting short-term profits could end up damaging the region’s reputation and driving domestic tourists away for years to come.
One thing is becoming clear…
A full hotel doesn’t necessarily mean a healthy tourism economy.
If local families can no longer afford to visit…
Everyone around those hotels eventually pays the price.
The real question is…
Should Morocco regulate hotel prices during peak season… or should the market decide, even if it pushes tourists abroad?
