Stache Business – Morocco Business Weekly: AI, Meat Prices, Inflation & the Dirham

business

This week, Morocco’s economy is sending mixed signals.

 

Some news is great.

 

Some is more complicated.

 

Let’s break it down.

 

First… Artificial Intelligence.

 

A new study from Al Akhawayn University suggests that AI isn’t replacing young graduates… at least not yet.

 

Instead, it’s changing what they do rather than eliminating their jobs. Young professionals are increasingly expected to use AI tools to work faster, analyze data and automate repetitive tasks. The message is clear: future graduates won’t compete against AI—they’ll compete with it.

 

Now let’s talk about something every Moroccan cares about…

 

The price of meat.

 

The government has decided to remove certain taxes on imported meat in an effort to increase supply and push prices down for consumers. The goal is simple: make beef and other meats more affordable after months of high prices. Whether shoppers feel the difference at the butcher’s shop will depend on how quickly those tax cuts are reflected in retail prices.

 

But that’s not the whole story.

 

According to the latest figures from the Haut-Commissariat au Plan, consumer prices fell by 0.4% in June compared with May.

 

Food prices were the main reason.

 

However, not every city experienced the same trend. While places like Beni Mellal and Kénitra saw noticeable price drops, others such as Safi and Oujda went against the national trend, proving that inflation isn’t felt equally across the country.

 

Finally…

 

The dirham.

 

The latest exchange rates show that Morocco’s currency remains relatively stable against major foreign currencies, as Bank Al-Maghrib continues to monitor international markets in a challenging global environment. The central bank has also kept its key interest rate at 2.25%, reflecting confidence that inflation remains under control despite ongoing geopolitical tensions.

 

So what’s the takeaway?

 

Morocco is entering a new phase where technology is reshaping work, government policies aim to ease the cost of living, and inflation is slowing—but not equally for everyone.

 

The big question is…

 

Will Moroccans actually feel these improvements in their daily lives… or will the numbers look better than reality?

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