Morocco continues to attract international hotel brands.
Best Western Hotels & Resorts has announced an ambitious plan to expand its presence to
25 hotels in Morocco by 2030, reflecting growing confidence in the country’s tourism sector.
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The hotel group aims to strengthen its footprint in both major cities and emerging tourist destinations, supporting
Morocco’s strategy to welcome 26 million visitors annually by 2030.
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According to the company, the expansion will focus on offering a wider range of accommodations,
from business hotels to leisure resorts, while creating new investment and employment opportunities.
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The announcement also highlights Morocco’s increasing appeal to global hospitality brands,
driven by major infrastructure projects and upcoming international events.
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With tourism continuing to grow, international operators are positioning themselves early
to meet the expected surge in demand over the coming years.
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One thing is clear.
Best Western is betting on Morocco’s tourism boom—and plans to make
the Kingdom one of its key markets in Africa by 2030.
