TikTok.
Instagram.
Facebook.
Social media has become a powerful tool for health professionals.
But according to Morocco’s Regional Council of Community Pharmacists of the South (CRPOS)…
There are limits that should never be crossed.
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The CRPOS recently reminded pharmacists that educating the public is encouraged…
But promoting medicines, giving scientifically unsupported advice, or using content that could be seen as hidden advertising is not.
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The Council also stressed that selling medicines through social media remains illegal in Morocco.
And pharmacists can be held responsible not only for what they publish…
But also for content shared by employees or collaborators managing their accounts.
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That doesn’t mean pharmacists should stay offline.
Quite the opposite.
The CRPOS encourages content focused on:
Health education.
Disease prevention.
Proper use of medicines.
Raising awareness through reliable, science-based information.
As long as the goal is to inform—not to sell.
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In the age of social media…
A single video can reach millions of people.
Which means one inaccurate recommendation can spread just as fast.
For healthcare professionals…
Visibility comes with responsibility.
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Because when it comes to health…
Trust is more valuable than likes.
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But here’s the real question…
Should healthcare professionals become content creators… or should medical advice stay strictly inside the consultation room?
