Meta spins out VR fitness app Supernatural

Meta has decided to give its VR fitness game Supernatural a second life by spinning it out

into a separate company, rather than shutting it down as previously expected.

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Originally developed by Within and later acquired by Meta, Supernatural became

one of the standout success stories in VR fitness, offering immersive, coach-led workouts on Meta Quest headsets.

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The platform was recently at risk after Meta began scaling back parts of its VR and metaverse strategy,

raising concerns among users about its long-term future.

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Now, instead of discontinuing the service, Meta is transferring Supernatural to a new independent entity called

Supernatural Health, which will operate the app separately while continuing development and support.

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The move allows the game to continue evolving outside Meta’s internal restructuring,

while preserving its existing community and subscription base.

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This decision reflects a broader shift in Meta’s priorities, as the company continues to rebalance investment

between VR, mixed reality, and its growing focus on artificial intelligence and wearable devices.

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One thing is clear: rather than disappearing, Supernatural is being repositioned

for a standalone future in the VR fitness ecosystem.