K-pop Group BTS to Headline 2026 World Cup Halftime Show

K-pop group BTS

will be one of the main headliners

for the halftime show of the 2026 FIFA World Cup final.

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The announcement highlights the group’s global influence,

extending far beyond the music industry.

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Following the news,

shares of their label HYBE

surged on the South Korean stock market.

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The jump reflects the strong economic impact

of major K-pop acts

on both entertainment and financial markets.

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In summary:

K-pop group BTS will headline the 2026

World Cup final halftime show,

while HYBE’s stock rises sharply,

showing the group’s global cultural and financial influence.