Morocco Pushes Street Vendors Toward Digital Commerce

Digital transformation is no longer limited
to startups and large companies.

In Morocco,
it is now reaching street commerce itself.

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Ryad Mezzour
has called for a new approach
to the issue of street vendors,

arguing that the long-term solution
lies in digitalization.

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Speaking before Parliament,
the Minister explained
that Morocco has already supported

more than 300 e-commerce platforms,

presented as alternatives
to informal street activity.

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The objective is clear:

help vendors transition
from occupying public spaces

to operating through structured
and legal digital channels.

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According to Mezzour,
this transition is realistic

because digital adoption in Morocco
has accelerated rapidly in recent years.

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But the issue goes beyond technology.

Street vending remains deeply linked
to economic precarity,

informal employment,
and lack of access
to stable commercial infrastructure.

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The Minister also pointed to
the responsibility of local authorities,

stating that previous integration efforts failed
due to insufficient logistical support
and lack of affordable commercial spaces.

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This reflects a broader transformation
in the Moroccan economy.

The country is increasingly moving toward
digital services,
electronic business creation,
and online commerce ecosystems.

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Platforms like “DirectEntreprise”
have already enabled the creation
of more than 50,000 businesses online,

showing how digital tools
are becoming central
to economic modernization.

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However, the challenge remains complex.

Moving informal workers
into the digital economy

requires more than apps and platforms —

it also demands training,
infrastructure,
and social support.

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In summary:
Morocco is pushing for the digital integration of street vendors as part of a broader economic transformation.

It reflects a shift where digitalization is increasingly seen
not just as a technological tool,
but as a solution to structural social and economic challenges.